A trade show without a media strategy is just renting a booth. The highest ROI comes from treating the event as the centerpiece of a 90-day campaign — coordinated media coverage before, during, and after.
A strategic media exposure workflow for TMTS (Taiwan International Machine Tool Show), coordinating press releases, digital campaigns, and trade publications across 9 key markets including USA, Germany, Japan, China, India, Southeast Asia, Turkey, and Latin America.
This multi-channel plan achieved 4,391,105 total impressions, positioning Taiwan's machine tool manufacturers in front of qualified international buyers before, during, and after the exhibition.
A targeted media exposure strategy for TaipeiPLAS (Taipei International Plastics & Rubber Industry Show), deploying digital campaigns, industry publications, and press outreach across 8 major B2B markets.
This coordinated plan delivered 100,000+ qualified impressions across 8 B2B markets, connecting Taiwan's plastics and rubber machinery manufacturers with qualified international buyers.
Across both campaigns, Taiwan's industrial manufacturers were positioned in front of qualified international buyers across all target markets — before, during, and after the exhibitions.