A trade show without a media strategy is just renting a booth. The event works as the centerpiece of a campaign that runs before, during and after the doors are open — 90 days for the completed campaigns below, and six months for the TIMTOS 2027 program, where the buying cycle starts long before anyone books a flight.
A strategic media exposure workflow for TMTS (Taiwan International Machine Tool Show), coordinating press releases, digital campaigns, and trade publications across 9 key markets including USA, Germany, Japan, China, India, Southeast Asia, Turkey, and Latin America.
This multi-channel plan achieved 4,391,105 total impressions, positioning Taiwan's machine tool manufacturers in front of qualified international buyers before, during, and after the exhibition.
A targeted media exposure strategy for TaipeiPLAS (Taipei International Plastics & Rubber Industry Show), deploying digital campaigns, industry publications, and press outreach across 8 major B2B markets.
This coordinated plan delivered 100,000+ qualified impressions across 8 B2B markets, connecting Taiwan's plastics and rubber machinery manufacturers with qualified international buyers.
TIMTOS (Taipei International Machine Tool Show) runs 2–6 March 2027 at Taipei Nangang Exhibition Center, organised by TAITRA and TAMI. Commissioned by TAITRA, this program covers the show's international promotion — media selection, sequencing and social distribution designed from the ground up rather than executed against a plan set elsewhere.
TIMTOS and TMTS are separate Taiwanese machine tool exhibitions — Taipei in odd-numbered years, Taichung in even-numbered years. Both appear on this page as separate engagements.
The media base is twelve international trade press positions, chosen by language region and industry sector rather than by raw circulation. LinkedIn, Meta and X carry the amplification layer against the same audiences.
The runway is six months rather than the 90 days used above. In machine tools the gap between a buyer saying "interested" and issuing a purchase order commonly runs half a year or longer, and budget approval comes before technical evaluation — not after. A 90-day window reaches the visit decision; six months reaches the budget conversation that decides whether the visit happens at all.
Across the TMTS and TaipeiPLAS campaigns, Taiwan's industrial manufacturers were positioned in front of qualified international buyers across all target markets — before, during, and after the exhibitions.
The figures below cover the TMTS and TaipeiPLAS campaigns. TIMTOS 2027 opens in March 2027; its figures will be added here after the show closes.